管理過程酒店市場營銷計(jì)劃的實(shí)施是什么？
    酒店市場營銷計(jì)劃的制定還只是營銷管理過程的開始，一份成功的營銷計(jì)劃不僅只是看上去完美的“藝術(shù)品”也應(yīng)涉及很多詳細(xì)的工作布置安排和如何執(zhí)行的問題。許多營銷計(jì)劃失敗的原因都在于不夠詳細(xì)、過于模糊或不確定，使得各種營銷活動(dòng)的工作人員概念是混淆或不知道自己的工作職責(zé)在哪，而設(shè)計(jì)酒店形象營銷活動(dòng)的負(fù)責(zé)人則需要花很多的時(shí)間去為他們做解釋工作，其結(jié)果是導(dǎo)致計(jì)劃花費(fèi)過多的無效支出和造成整個(gè)計(jì)劃實(shí)施的延誤。要想使?fàn)I銷計(jì)劃得以有效實(shí)施，酒店市場營銷系統(tǒng)中各級(jí)人員工作的協(xié)調(diào)合作是必不可少的。此外，酒店與外部環(huán)境的協(xié)調(diào)發(fā)展也對(duì)營銷計(jì)劃的實(shí)施有重要影響。
    酒店市場營銷實(shí)施，是指酒店為實(shí)現(xiàn)戰(zhàn)略目標(biāo)而致力于將營銷戰(zhàn)略和計(jì)劃變?yōu)榫唧w的營銷措施的過程。也就是說，要有效地調(diào)動(dòng)酒店的全部資源投入到日常業(yè)務(wù)活動(dòng)中去。分析市場環(huán)境、制定市場戰(zhàn)略和市場營銷計(jì)劃是解決酒店“應(yīng)該做什么”和“為什么這樣做”的問題；而市場營銷實(shí)施則是要解決“有誰去做”、“在什么地方做”、“怎樣做”的問題。
    酒店市場營銷實(shí)施是一個(gè)艱巨而復(fù)雜的過程。國外的一項(xiàng)研究表明，90%被調(diào)查的計(jì)劃人員認(rèn)為，他們制定的戰(zhàn)略和戰(zhàn)術(shù)之所以沒有成功，是因?yàn)闆]有得到有效的實(shí)施。管理人員常常難以判斷營銷工作具體實(shí)施中的問題，營銷失敗的原因可能是由于戰(zhàn)略戰(zhàn)術(shù)本身有問題，也可能是由于正確的戰(zhàn)略戰(zhàn)術(shù)沒得到有效的實(shí)施。
What is the management process of implementation of the plan of hotel marketing?
    The formulation of the hotel marketing plan is only the beginning of the process of marketing management, a successful marketing plan is not just looks perfect "art" should also be involved in a lot of detailed work arrangement is and how to perform. Many reasons for the failure of marketing programs is not detailed enough, too vague or uncertain, confused or do not know their job responsibilities which makes the concept of the staff of the various marketing activities, and the person in charge of the marketing activities you need to spend a lot of time to help them do the interpretation, the results lead to plans to spend too much ineffective spending and cause the whole project implementation delays. In order to make marketing plans are effectively implemented, coordination and cooperation at all levels of staff in work of hotel marketing system is essential. In addition, the coordinated development of the hotel with the external environment have a major impact on the implementation of the marketing plan.
    Hotel marketing implementation, refer to the hotel to achieve strategic objectives and is committed to the process of marketing strategies and plans into concrete marketing measures. In other words, all the resources to effectively mobilize the hotel into the daily business activities. Analysis of the market environment, the development of market strategy and marketing plan is the solution to the hotel "should do" and "Why do so"; marketing implementation is to solve the "who do it", and "where" the "how" the problem.
    Hotel marketing implementation is an arduous and complex process. Abroad, a study showed that 90 percent of planners surveyed believe that the reason why they develop strategies and tactics do not succeed, because there is no effective implementation. Management is often difficult to determine the specific implementation of the marketing efforts and marketing reasons for the failure may be due to strategic and tactical, it may be the correct strategy and tactics not be implemented effectively.